I turn complex operationsinto products that scale.
Product designService designUX strategy
ExperienceHelloFresh · Accenture Song
Selected work ↓Selected work
2024–26Recipe Personalisation at Scale
Systems design across 13 markets, enabling €35M in modelled value.
KORA: A 0→1 Fitness Product
Product strategy, UX/UI and AI-assisted delivery to 1.14K downloads.
Customer Care Compensation
Unifying self-service, agent and bulk compensation workflows.
KrungThai Mobile Banking
Designing trusted banking journeys for 3M+ customers.




